With our roots solidly planted in Scandinavia, we proudly present our watchstrap: VIEWSTRAP®.

VIEWSTRAP® is located in Copenhagen, the capital of Denmark, and has its origins in the north of Jutland, where many of the company’s ideas are originated from.

VIEWSTRAP® started out as a simple idea when Peter Skriver, the owner of the brand, attended a rock concert, where many of the enthusiastic spectators, wore diverse and different garments accessories witch gave the launch to the creative process and the subsequent hard work for developing the brand.

Some of our collaborators also come from the North of Denmark. For instance, our leather expert Margit Andersen, which operate and live in the little town called Hurup Thy.

Margit Andersen and Peter Skriver started the pre-study and tests in the year of 2012 – all ending up with a completely new kind of watchstrap.